About

Jessica Sturm

Director of Product Management

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Key Results & Achievements
• Lead the launch and growth of 6 highly regulated consumer lending products with greater than 80% customer satisfaction
• Championed and created a new Customer Experience (CX) & Research division of the company resulting in an increased Net Promotor Score (NPS) of over 400%
• Created a new disruptive line of credit product that increased customer response by over 50% and revenue by 30%
• Grew the Product/Customer Experience team while creating a positive collaborative environment resulting in the lowest team attrition rate in the company
Responsibilities
• Leverages customer-centric data and insights to drive Product strategy & vision to deliver value to the customer, company, and investors
• Partners with Executives and other leaders to develop long-term company strategy and deliver on key business goals
• Owns and communicates the Product/CX roadmap to gain buy- in from Executives and others throughout the organization
• Maintains the enterprise prioritization process and facilitates stakeholder decisions to meet company strategic goals
• Mentors team in utilizing qualitative and quantitative customer research methodologies to identify innovative product opportunities to increase market share and drive revenue growth
• Utilizes strong technical knowledge of product development, systems and software development lifecycle (SDLC) to facilitate efficient and sound business decisions

Add What You Do
  • Passionate about understanding people and what drives them.
  • Identify creative ways to solve complex problems.